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    Jun 24, 2024  
Lee University Catalog 2016-2017 
Lee University Catalog 2016-2017 [Archived Catalog]

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PUBR 316 - Public Relations Writing

This course emphasizes the development of messages to achieve specific objectives with key audiences. Students will develop and edit strategic messages and determine where and when these messages should be distributed. Particular attention will be placed on the development of news releases, fact sheets, pitch letters and news advisories for print, broadcast and internet communication.

PUBR 284 and ENGL 110 OR permission of instructor

Credit Hours: 3

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