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    Jun 17, 2024  
Lee University Catalog 2016-2017 
Lee University Catalog 2016-2017 [Archived Catalog]

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BUSN 518 - Marketing Management

This course will address current trends and recent shifts in marketing that have occurred due to the changing competitive environment. Woven throughout the course will be four dimensions of holistic marketing that define modern marketing management: internal marketing, integrated marketing, relationship marketing, and performance marketing. The course emphasizes the impact of interactive media and strategic applications of marketing management.

Credit Hours: 3

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