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    Dec 26, 2024  
Lee University Catalog 2016-2017 
    
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Lee University Catalog 2016-2017 [Archived Catalog]

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PUBR 301 - Public Relations and Advertising Research

 

This course introduces students to the role of research and evaluation in the fields of public relations and advertising. Theoretical approaches to research provide a foundational lens to examine the basic methodologies and data analysis used to evaluate public relations and advertising effectiveness.

Prerequisites
PUBR-284 OR COMM-286

Credit Hours: 3


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