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May 12, 2025
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COMM 426 - Integrated Marketing Communications
An application of the skills necessary to design, implement, and manage advertising campaigns, with an emphasis on planning and decision-making procedures applied to advertising problems. Principles, theory, techniques, and technology will be applied along with critical thinking skills to develop a unified team-based strategy from conception to final client presentation.
Prerequisites
COMM-200 or DIGM-200
Credit Hours: 3
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