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        May 12, 2025  
    Lee University Catalog 2016-2017 
    		    
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    Lee University Catalog 2016-2017 [Archived Catalog]

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    MKTG 350 - Marketing & Consumer Behavior

    This course examines the consumer-firm relationship using contemporary behavioral science theory and current business practices. A thorough study of the essentials in consumer decision making. Concepts from the fields of sociology and psychology are applied to problems encountered in marketing to various consumer groups.

    Prerequisites
    MKTG-309

    Credit Hours: 3


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