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    Dec 22, 2024  
Lee University Catalog 2016-2017 
    
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Lee University Catalog 2016-2017 [Archived Catalog]

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MKTG 350 - Marketing & Consumer Behavior

This course examines the consumer-firm relationship using contemporary behavioral science theory and current business practices. A thorough study of the essentials in consumer decision making. Concepts from the fields of sociology and psychology are applied to problems encountered in marketing to various consumer groups.

Prerequisites
MKTG-309

Credit Hours: 3


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