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May 12, 2025
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MKTG 360 - Product Development and Brand Management
This course presents an analysis of the lifestyle process of goods and services from conception to purchase by the ultimate consumer. A thorough examination of brand management strategies is explored and applied throughout the process. Upon completion of this course, students will be prepared to design and implement successful product development strategies that deliver value to the consumer.
Prerequisites
MKTG-309
Credit Hours: 3
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