Dec 04, 2024

Lee University Catalog 2021-2022

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Lee University Catalog 2021-2022 [Archived Catalog]

Marketing (MKTNG.BS)

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Degree Checklist

For a check list of all the courses required for this degree program and a suggested four-year sequence of study, pelase click on the link below.

General Education Requirements - Total Hours: 44-49

Click here for the General Education Core Requirements

The 3-hour math and one of the 3-hour social science requirements are fulfilled through the program’s collateral requirements.

Specialty Area

At least 15 hours of Specialty Area/Emphasis courses must be taken at Lee University.
ACCT 241 - Principles of Accounting I Credit Hours: 3
ACCT 242 - Principles of Accounting II Credit Hours: 3
BUSN 101 - Introduction to Business Credit Hours: 3
BUSN 251 - Business Communications Credit Hours: 3
BUSN 261 - Introduction to Business Analytics Credit Hours: 3
BUSN 303 - Business Law Credit Hours: 3
BUSN 495 - Business Ethics Credit Hours: 3
CISS 101 - Spreadsheet Concepts in Business Credit Hours: 2
CISS 250 - Business Information Systems Credit Hours: 3
ECON 311 - Macroeconomics Credit Hours: 3
ECON 312 - Microeconomics Credit Hours: 3
FINC 307 - Business Finance Credit Hours: 3
MGMT 205 - Principles of Business Management Credit Hours: 3
MGMT 461 - Operations Management Credit Hours: 3
MGMT 497 - Strategic Management Credit Hours: 3
MKTG 209 - Principles of Marketing Credit Hours: 3
MKTG 350 - Consumer Behavior Credit Hours: 3
MKTG 360 - Brand Management Credit Hours: 3
MKTG 370 - Principles of Sales Credit Hours: 3
MKTG 400 - Channel Management Credit Hours: 3
MKTG 420 - Pricing Theory Credit Hours: 3
MKTG 430 - Social Media Marketing Credit Hours: 3

Subtotal Specialty Area Requirements: 65

General Electives - Total Hours: 3-8

Total Hours in Program: 120