Nov 08, 2024

Lee University Catalog 2022-2023

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Lee University Catalog 2022-2023 [Archived Catalog]

Advertising Minor

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The student minoring in Advertising should complete a minimum of 18 hours.

Minor Requirements

COMM 200 - Understanding Human Communication Credit Hours: 3
COMM 286 - Principles of Advertising Credit Hours: 3
Choose one writing course:
COMM 386 - Strategic Copywriting for Print Advertising Credit Hours: 3
OR
DIGM 241 - Broadcast Copywriting Credit Hours: 3

Choose nine credit hours from the following:

ARTS 220 - Vector Graphics (Illustrator) Credit Hours: 3
ARTS 230 - Graphic Design (PhotoShop) Credit Hours: 3
COMM 250 - Basic Digital Photography Credit Hours: 3
COMM 260 - Desktop Publishing Credit Hours: 3
COMM 270 - Web Page Design Credit Hours: 3
COMM 332 - Advanced Digital Photography Credit Hours: 3
COMM 336 - Digital Advertising Planning and Buying Credit Hours: 3
COMM 350 - International Communication Credit Hours: 3
COMM 410 - Media Law Credit Hours: 3
COMM 426 - Integrated Marketing Communications Credit Hours: 3
COMM 436 - Advertising Campaigns Credit Hours: 3
COMM 466 - NSAC: National Student Advertising Competition Credit Hours: 3
COMM 400 - Internship Seminar Credit Hours: 1
AND
COMM 401 - Internship (Repeatable for credit) Credit Hours: 2

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