Nov 21, 2024

Lee University Catalog 2016-2017

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Lee University Catalog 2016-2017 [Archived Catalog]

Advertising Minor

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The student minoring in Advertising should complete a minimum of 18 hours.

Minor Requirements

COMM 200 - Understanding Human Communication Credit Hours: 3
COMM 286 - Principles of Advertising Credit Hours: 3
Choose one writing course:
COMM 310 - Writing for the Media (W) Credit Hours: 3
OR
DIGM 241 - Broadcast Copywriting Credit Hours: 3

Choose nine credit hours from the following:

ARTS 220 - Graphic Design: Illustrator Credit Hours: 3
ARTS 230 - Raster Graphics (PhotoShop) Credit Hours: 3
COMM 250 - Basic Digital Photography Credit Hours: 3
COMM 260 - Desktop Publishing Credit Hours: 3
COMM 270 - Web Page Design Credit Hours: 3
COMM 271 - Advanced Web Page Design Credit Hours: 3
COMM 273 - Multimedia Design and Production Credit Hours: 3
PUBR 301 - Public Relations and Advertising Research Credit Hours: 3
COMM 332 - Advanced Digital Photography Credit Hours: 3
COMM 336 - Media Planning and Buying Credit Hours: 3
PUBR 355 - Event Management Credit Hours: 3
COMM 410 - Media Law Credit Hours: 3
COMM 426 - Integrated Marketing Communications Credit Hours: 3
COMM 436 - Advertising Campaigns Credit Hours: 3
COMM 400 - Internship Seminar Credit Hours: 1
AND
COMM 401 - Internship (Repeatable for credit) Credit Hours: 2

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