Nov 21, 2024

Lee University Catalog 2016-2017

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Lee University Catalog 2016-2017 [Archived Catalog]

Business Administration, Marketing Management Emphasis (BUSMK.BS)

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Business Administration (Marketing Management Emphasis)

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For a check list of all courses required for this degree program and a suggested four-year sequence of study, please click on the link below.

General Education Requirements for BS - Total Hours: 44

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The 3-hour math and one of the 3-hour social science requirements are fulfilled through the collateral requirements.

Business Specialty Area Requirements

ACCT 241 - Principles of Accounting I Credit Hours: 3
ACCT 242 - Principles of Accounting II Credit Hours: 3
BUSN 101 - Introduction to Business Credit Hours: 3
BUSN 205 - Principles of Business Management Credit Hours: 3
BUSN 251 - Business Communications Credit Hours: 3
BUSN 303 - Business Law Credit Hours: 3
BUSN 307 - Business Finance Credit Hours: 3
BUSN 353 - Global Business Credit Hours: 3
BUSN 461 - Operations Management Credit Hours: 3
BUSN 495 - Business Ethics Credit Hours: 3
BUSN 497 - Strategic Management Credit Hours: 3
CISS 101 - Introduction to Computer-Based Systems Credit Hours: 2
CISS 250 - Business Information Systems Credit Hours: 3
ECON 312 - Microeconomics Credit Hours: 3
MKTG 309 - Principles of Marketing Credit Hours: 3

Marketing Management Emphasis - Credit Hours: 18

BUSN 365 - Project Management Credit Hours: 3
MKTG 350 - Marketing & Consumer Behavior Credit Hours: 3
MKTG 360 - Product Development and Brand Management Credit Hours: 3
MKTG 400 - Channel Management Credit Hours: 3
MKTG 410 - Global Marketing Credit Hours: 3
MKTG 420 - Pricing Theory Credit Hours: 3

Subtotal Specialty Area Requirements: 62

Business Collateral Requirements

ECON 311 - Macroeconomics Credit Hours: 3
MATH 161 - Introduction to Statistics Credit Hours: 3

Subtotal Collateral Requirements: 6

Electives - Total Hours: 8

Total Hours in Program: 120

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