Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Feb 09, 2023  
Lee University Catalog 2020-2021 
Lee University Catalog 2020-2021 [Archived Catalog]

Add to Portfolio (opens a new window)

BUSN 286 - Principles of Advertising

This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

COMM-200 or DIGM-200

Credit Hours: 3

Add to Portfolio (opens a new window)