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    Feb 09, 2023  
Lee University Catalog 2020-2021 
    
Lee University Catalog 2020-2021 [Archived Catalog]

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BUSN 286 - Principles of Advertising


This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

Prerequisites
COMM-200 or DIGM-200

Credit Hours: 3



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