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    Dec 09, 2022  
Lee University Catalog 2020-2021 
Lee University Catalog 2020-2021 [Archived Catalog]

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MKTG 350 - Consumer Behavior

This course examines the consumer-firm relationship using contemporary behavioral science theory and current business practices. A thorough study of the essentials in consumer decision making. Concepts from the fields of sociology and psychology are applied to problems encountered in marketing to various consumer groups.


Credit Hours: 3

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