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    Dec 09, 2022  
Lee University Catalog 2020-2021 
    
Lee University Catalog 2020-2021 [Archived Catalog]

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MKTG 420 - Pricing Theory


This course enables students to gain a practical and theoretical understanding of price theory using basic operations management theory and pricing models. Students will gain an understanding of how to classify markets and products in varying markets. The course focuses on applying dynamic pricing, value based pricing, and pricing theory in general. Pricing theory is imperative for an organization to balance consumer utility and expectations while producing a sufficient business profit.

Prerequisites
ECON-312 and MKTG-360

Credit Hours: 3



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