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    Dec 01, 2022  
Lee University Catalog 2020-2021 
    
Lee University Catalog 2020-2021 [Archived Catalog]

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HLTC 485 - Marketing and Operations in Healthcare


This course provides a study of the key marketing and operational functions of a healthcare facility and offers guidance on creating, executing and evaluating operational initiatives. In addition, this course covers operational effectiveness (e.g., balancing care models, customer satisfaction and financial stability) and includes operational processes (project management, patient flows, performance management, process improvement and supply chain management).

Prerequisites
MKTG-209 and FINC-307

Credit Hours: 3



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