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        May 11, 2025  
    Lee University Catalog 2020-2021 
    		    
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    Lee University Catalog 2020-2021 [Archived Catalog]

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    MKTG 370 - Principles of Sales

    This course focuses on the theory and practice of professional selling and sales force management.  An overview of lead generation, effective sales techniques, customer relationship management, and ethical concerns is presented along with an examination of the responsibilities for managing a sales team.

    Prerequisites
    TBA

    Credit Hours: 3


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