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    Dec 04, 2023  
Lee University Catalog 2020-2021 
Lee University Catalog 2020-2021 [Archived Catalog]

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MKTG 370 - Principles of Sales

This course focuses on the theory and practice of professional selling and sales force management.  An overview of lead generation, effective sales techniques, customer relationship management, and ethical concerns is presented along with an examination of the responsibilities for managing a sales team.


Credit Hours: 3

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