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    Dec 06, 2022  
Lee University Catalog 2020-2021 
Lee University Catalog 2020-2021 [Archived Catalog]

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MKTG 430 - Social Media Marketing

This course examines the importance and effective use of social media to enhance an organization’s digital marketing strategy.  Students will explore emerging forms of digital media and how these are integrated within an overall marketing plan.  Topics include strategy development, implementation, and performance analytics.


Credit Hours: 3

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