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        May 09, 2025  
    Lee University Catalog_2024-2025 
    		    
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    BUSN 286 - Principles of Advertising

    This course looks at advertising in society and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising.

    Prerequisites
    COMM 200   or DIGM 200  

    Credit Hours: 3


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