|
Aug 16, 2024
|
|
|
|
COMM 426 - Integrated Marketing Communications An application of the skills necessary to design, implement, and manage advertising campaigns, with an emphasis on planning and decision-making procedures applied to advertising problems. Principles, theory, techniques, and technology will be applied along with critical thinking skills to develop a unified team-based strategy from conception to final client presentation.
Prerequisites COMM-200 or DIGM-200
Credit Hours: 3
Add to Portfolio (opens a new window)
|
|