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        Jul 18, 2025  
    Lee University Catalog_2024-2025 
    		    
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    MKTG 350 - Consumer Behavior

    This course examines the consumer-firm relationship using contemporary behavioral science theory and current business practices. A thorough study of the essentials in consumer decision making. Concepts from the fields of sociology and psychology are applied to problems encountered in marketing to various consumer groups.

    Prerequisites
    MKTG 209  

    Credit Hours: 3
    When Offered
    Fall Semester only


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