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        Jul 18, 2025  
    Lee University Catalog_2024-2025 
    		    
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    MKTG 400 - Channel Management

    Throughout this course, students will learn how to design, develop, maintain, and manage go-to-market relationships in order to create a sustainable competitive advantage. The course will focus on managing distribution strategies to synergize marketing and sales efforts while preserving the fluid channel structure of today’s dynamic marketplace.

    Prerequisites
    MKTG 360  

    Credit Hours: 3
    When Offered
    Fall Semester only


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