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Jul 18, 2025
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MKTG 420 - Pricing Theory
This course enables students to gain a practical and theoretical understanding of price theory using basic operations management theory and pricing models. Students will gain an understanding of how to classify markets and products in varying markets. The course focuses on applying dynamic pricing, value based pricing, and pricing theory in general. Pricing theory is imperative for an organization to balance consumer utility and expectations while producing a sufficient business profit.
Prerequisites
ECON 212 and MKTG 360
Credit Hours: 3
When Offered
Spring Semester
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