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Jul 17, 2024
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HLTC 485 - Marketing and Operations in Healthcare
This course provides a study of the key marketing and operational functions of a healthcare facility and offers guidance on creating, executing and evaluating operational initiatives. In addition, this course covers operational effectiveness (e.g., balancing care models, customer satisfaction and financial stability) and includes operational processes (project management, patient flows, performance management, process improvement and supply chain management).
Prerequisites
MKTG 209 and FINC 307
Credit Hours: 3
When Offered
Spring Semester only.
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