Nov 21, 2024

Lee University Catalog_2024-2025

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Lee University Catalog_2024-2025

Communication, Advertising Emphasis (COMAD.BA)

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GENERAL EDUCATION REQUIREMENTS

Religion Core

BIBL 110 - Message of the New Testament Credit Hours: 3
BIBL 111 - Message of the Old Testament Credit Hours: 3
THEO 230 - Introduction to Theology Credit Hours: 3
THEO 231 - Introduction to Christian Ethics Credit Hours: 3
Christian Service (80 clock hours) *

^{_{*Christian Service is not a course; the hours are earned by a combination of class, group, and individual service-learning experiences.}}

Freshman/Sophomore Experience

LEEU 101 - Freshman Seminar: Gateway to University Success Credit Hours: 1 ^{(1st Fall)}
LEEU 202 - Benevolence Credit Hours: 1 ^{(2nd Fall)}

Acquiring Fundamental Academic Skills

ENGL 110 - Rhetoric and Research Credit Hours: 3
^{_{(Students may need to complete}}^{_{ENGL 106}}^{_{prior to}}^{_{ENGL 110}}^{_{due to placement results from ACT/RSAT scores)}}
MTHS 110 - Contemporary Mathematics Credit Hours: 3 or higher-level math

Exploring the Humanities

HUMN 201 - Foundations of Western Culture Credit Hours: 3
Two of the following (6): HUMN 202 , HUMN 301 , HUMN 302 , HIST 221 , HIST 222 , ENGL 221 , ENGL 222

One of the following (3): ARTS 201 , MUHL 211 , PHIL 241 , THEA 201

Understanding Contemporary Society

One of the following (3): HIST 212 , PLSC 250

Two of the following (6): PSYC 200 , SOCI 200 , ECON 200

Respecting the Natural World

LAB SCIENCE: Choose one (1) course along with the corresponding lab: BIOS 110 , BIOS 112 , BIOS 114 , CHYS 131 , GSCI 121 , GSCI 122 , ASTR 111

Seeking a Global Perspective

GNST 200 - Global Perspectives Seminar (1)
Cross Cultural Experience (1-3): GNST 250 , GNST 251 , GNST 252 , GNST 253
Intermediate (or higher) level Foreign Language (6)

Specialty Area Requirements

COMM 200 - Understanding Human Communication Credit Hours: 3
COMM 211 - Public Speaking Credit Hours: 3
COMM 286 - Principles of Advertising Credit Hours: 3
PUBR 301 - Public Relations and Advertising Research Credit Hours: 3
COMM 386 - Advertising Concept & Copy Credit Hours: 3
COMM 400 - Internship Seminar Credit Hours: 1
COMM 401 - Internship (Repeatable for credit) Credit Hours: 2
COMM 410 - Media Law Credit Hours: 3
COMM 436 - Advertising Campaigns Credit Hours: 3
COMM 495 - Christianity and Communication Credit Hours: 3
DIGM 210 - Single Camera Applications and Aesthetics I Credit Hours: 3
DIGM 365 - Social Media Management Credit Hours: 3
Applied Communications Classes (6 hrs)
Choose two of the following:
COMM 270 - Web Page Design Credit Hours: 3
COMM 250 - Basic Digital Photography Credit Hours: 3
COMM 336 - Digital Advertising Planning and Buying Credit Hours: 3
COMM 426 - Integrated Marketing Communications Credit Hours: 3
DIGM 310 - Single Camera Applications and Aesthetics II Credit Hours: 3
DIGM 241 - Broadcast Copywriting Credit Hours: 3
DIGM 245 - Motion Media Design Credit Hours: 3
DIGM 480 - International Media Credit Hours: 3
Design Class (3 hrs)

Choose one of the following courses:
ARTS 220 - Vector Graphics (Illustrator) Credit Hours: 3
ARTS 230 - Raster Graphics (PhotoShop) Credit Hours: 3
COMM 260 - Graphic Design for Strategic Communication Credit Hours: 3

Advertising Electives - Credit Hours: 9

Choose 9 hours from the following:

COMM 305 - Communication Practicum Credit Hours: 1 (Repeatable for credit)
COMM 310 - Writing for the Media (W) Credit Hours: 3
COMM 350 - International Communication Credit Hours: 3
COMM 351 - Persuasion Credit Hours: 3
COMM 402 - Internship (Repeatable for Credit) Credit Hours: 1
COMM 422 - Communication in Society Credit Hours: 3
COMM 491-493 - Contemporary Topics in Communication Credit Hours: 1 (491), 2 (492), or 3 (493)
ARTS 301 - Advanced Graphic Design Concepts Credit Hours: 3 *
DIGM 246 - Advanced Motion Media Design Credit Hours: 3 *

Specialty Area Subtotal Hours: 51

Electives - Total Hours: 11-16

Academic Assessment

GNST-400 Academic Assessment Credit Hours:0

SMFT-COM Communications Credit Hours:0

Total Hours in Program: 120

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