Apr 23, 2026

DRAFT - Lee University Catalog_2026-2027

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DRAFT - Lee University Catalog_2026-2027

Marketing (MKTNG.BS)

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GENERAL EDUCATION REQUIREMENTS

Religion Core

BIBL 110 - Message of the New Testament Credit Hours: 3
BIBL 111 - Message of the Old Testament Credit Hours: 3
THEO 230 - Introduction to Theology Credit Hours: 3
THEO 231 - Introduction to Christian Ethics Credit Hours: 3
Christian Service (80 clock hours) *

^{_{*Christian Service is not a course; the hours are earned by a combination of class, group, and individual service-learning experiences.}}

Freshman/Sophomore Experience

LEEU 101 - Freshman Seminar: Gateway to University Success Credit Hours: 1 ^{(1st Fall)}
LEEU 202 - Benevolence Credit Hours: 1 ^{(2nd Fall)}

Acquiring Fundamental Academic Skills

ENGL 110 - Rhetoric and Research Credit Hours: 3 ^{_{(Students may need to complete ENGL 106 prior to ENGL 110 due to placement results from ACT/RSAT scores)}}
MTHS 135 - Introduction to Statistics Credit Hours: 3

Exploring the Humanities

HUMN 201 - Foundations of Western Culture Credit Hours: 3
Two of the following (6): HUMN 202 , HUMN 301 , HUMN 302 , HIST 221 , HIST 222 , ENGL 221 , ENGL 222

One of the following (3): ARTS 201 , MUHL 211 , PHIL 241 , THEA 201

Understanding Contemporary Society

HIST 212 - Recent American History Credit Hours: 3 OR
PLSC 250 - American Government Credit Hours: 3
One of the following (3): PSYC 200 , SOCI 200

Respecting the Natural World

LAB SCIENCE: Choose one (1) course along with the corresponding lab: BIOS 110 , BIOS 112 , BIOS 114 , CHYS 131 , GSCI 121 , GSCI 122 , ASTR 111

Seeking a Global Perspective

GNST 200 - Global Perspectives Seminar (1)
Cross Cultural Experience (1-3): , GNST 250 , GNST 251 , GNST 252 , GNST 253
LING 201 Language and Culture (3)

Specialty Area I Requirements (42 hours)

2.0 minimum GPA required.

At least 15 hours of Specialty Area/Emphasis courses must be taken at Lee University.
ACCT 241 - Principles of Accounting I Credit Hours: 3
ACCT 242 - Principles of Accounting II Credit Hours: 3
BUSN 101 - Introduction to Business Credit Hours: 3
BUSN 303 - Business Law Credit Hours: 3
BUSN 495 - Business Ethics Credit Hours: 3
ECON 211 - Macroeconomics Credit Hours: 3
ECON 212 - Microeconomics Credit Hours: 3
FINC 307 - Business Finance Credit Hours: 3
MGMT 205 - Principles of Business Management Credit Hours: 3
MGMT 497 - Strategic Management Credit Hours: 3
MKTG 209 - Principles of Marketing Credit Hours: 3
BUSN 120 - Computers in Business Credit Hours: 1
BUSN 220 - Professional Communication Credit Hours: 1
BUSN 271 - Data Analysis in Business Credit Hours: 3
BUSN 320 - Professional Development Credit Hours: 1
BUSN 354 - Global Dimensions of Business Credit Hours: 3

Specialty Area II Requirements (18 hours)

2.0 minimum GPA required.

MKTG 350 - Consumer Behavior Credit Hours: 3
MKTG 360 - Brand Management Credit Hours: 3
MKTG 370 - Principles of Sales Credit Hours: 3
MKTG 400 - Channel Management Credit Hours: 3
MKTG 420 - Pricing Theory Credit Hours: 3
MKTG 430 - Social Media Marketing Credit Hours: 3

Subtotal Specialty Area Requirements: 60

General Electives - Total Hours: 8-13

Academic Assessment

GNST-400 Academic Assessment Credit Hours:0

SMFT-BUS Business Credit Hours:0

Total Hours in Program: 120